Market Development

Another product marketing failure

April 28, 2011

Tweet Another product to add to the long list of products that marketing professionals have tried to launch succesfully but where they have had to admit defeat. Another idea that has outlived its product lifecycle and needed to be respectfully retired. Godrej & Boyce in Mumbai India, the world’s last maunfacturer of mechanical typewriters, has [...]

Read the full article →

What has Marketing got in common with a bow tie?

April 21, 2011

Tweet What has Marketing got to do with a bow tie? It looks easy but it’s actually quite difficult to complete, unless you buy something pre-made Not everyone can pull it off Lots of people don’t do it, or don’t do it well It’s fashionable but open to being misunderstood Marketing & the Sales Funnel [...]

Read the full article →

Retail stores invest in marketing technology

April 19, 2011

Tweet The marketing maxim about it being six times cheaper to sell to an existing customer than develop a new one applies to retail sales too. La Vie en Rose is using technology  from St Michael Strategies to increase sales in its stores by 10%, without running marketing campaigns to attract more people in to [...]

Read the full article →

Riding the wave to marketing success

February 17, 2011

Tweet To be successful in market development you need to catch a wave. It’s not enough to have a great marketing strategy or a marketing communications plan. You need to be in the right place at the right time and be prepared to move fast. I like the move by HTC to introduce one-touch access [...]

Read the full article →

The two common errors in market segmentation

January 18, 2011

Tweet Market segmentation is one of the basic building blocks of market development. Not only do you have to understand the precise needs of the market but also, if the market is sizeable, you need to be able to segment it in to sub-groups with similar characteristics. Never assume your market is like you. Just [...]

Read the full article →

Marshmallows, anticipation, sex and marketing

December 20, 2010

Tweet We have slowly eroded the joy of anticipation and replaced it with an “always on” mentality. These examples are in a fun post, The Death of Anticipation by Jenny Rosenstrach, as reported on CBC’s The Current. Always available tasteless strawberries at our local food stores, instead of succulent seasonal ones The online availability of [...]

Read the full article →

The problem with being called Mark

October 12, 2010

Tweet Mark’s Work Wearhouse opened its first store in Calgary in 1977 and has now expanded to 378 stores across Canada and claims to be the third-largest men’s apparel retailer in Canada. Quite an impressive success story. So, why is it changing its name to Mark’s? It started by selling industrial clothes (think overalls and [...]

Read the full article →

Is Dragons’ Den driven by greed?

September 23, 2010

Tweet Dragons’ Den is back on CBC. It’s the only prime-time TV show committed to business entrepreneurs. The premise is that people go on the show to sell their fledgling ideas in order to try and get investment dollars, in return for which they will give up a stake in their companies. Some of the [...]

Read the full article →