Marketing Audit

When do you need a marketing audit?

January 13, 2011

We were seduced by the marketing of the Old Trolley Company in Washington last summer and decided to take a trolley bus tour of the city. The brochure said you could buy a ticket anywhere so I found a salesperson by a bus stop and asked to pay with a credit card. But his machine [...]

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Lessons from the Chilean mine rescue

October 21, 2010

Many of us were transfixed by the rescue of the 33 Chilean miners on television, and we were not alone. The heart-warming moments apparently drew more than 1 billion global viewers. Apart from the astonishing rescue feat, what was impressive was the way communications were managed. It could have been the wild west with the [...]

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“Google owns your reputation”

September 30, 2010

This was a comment made by Hill & Knowlton’s David Jones at the Social Media Breakfast in Ottawa. His point was that potential clients and employees use Google to learn more about your organization. They not only find your shiny new web site and thoughtful corporate blog, but also they find all the derogatory comments [...]

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