We have slowly eroded the joy of anticipation and replaced it with an “always on” mentality. These examples are in a fun post, The Death of Anticipation by Jenny Rosenstrach, as reported on CBC’s The Current. Always available tasteless strawberries at our local food stores, instead of succulent seasonal ones The online availability of every [...]
What Matters in Marketing
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How do you market something to people who’ve already got one?
How do you market if you’re on strike?
How do you market to people who think your store is frustrating?