Tweet It’s tempting to look at the death of Kodak’s Kodachrome as a failure of a corporate marketing department. Perhaps someone forgot to conduct a full marketing audit? Or never wrote a marketing strategy? Or never considered the competitive threats? In actual fact I think the product was a huge success. Kodachrome, the first commercially [...]
What Matters in Marketing
We value your privacy (We hate spam as much as you do). You can unsubscribe at any time.