brand recognition

When renaming an iconic brand is a mistake

February 8, 2011

When is renaming an iconic Ottawa brand a mistake? When the brand is The Bear radio station. Two years ago, in December 2008, 106.9FM The Bear decided to take on the mantle of Virgin Radio, after 14 years of rock. The new owners, Astral Radio, were looking for a way to announce a fresh style [...]

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Is your online brand being hurt by your offline performance?

January 11, 2011

What happens to the value of a strong market brand when it’s thrown on your doorstep and moved, unopened, to the recycling bin? I can’t be alone in never opening a Yellow Pages print directory these days. A long time ago, Yellow Pages was to print what Google is to the internet today. It’s where [...]

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How to kill your brand with lazy marketing

December 13, 2010

I took a call from my internet service provider last week inviting me to bundle various services with them (Internet + Phone + TV). It was a distant voice from a distant land. When I explained that my TV service was with a cable company and that I had no wish to change, he hung [...]

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Does rebranding the Ottawa Civic Centre each year make any sense?

October 5, 2010

The Ottawa 67’s play at the Ottawa Civic Centre Arena. Last year the owners decided to sell the arena branding rights. Rather than try and sell it for a long period, they invited bids of $1,000 and a winner was randomly drawn. Each entrant got two season tickets and a night in a luxury suite, [...]

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