Canadian Tourism Commission

Using social media to market a country

April 12, 2011

Tweet Marketing a country is not easy when there is so much international competition. But the Canadian Tourism Commission (CTC) has found some interesting ways to engage its target audiences. Click on the Explore more of Canada ad on this UK page and you can instantly use Google Maps and Street View, to take a [...]

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How to market the Olympics

December 8, 2010

Tweet Canada’s success at marketing the 2010 winter Olympics came from considering the event as a platform from which to market the whole of Canada. According to Michele McKenzie, CEO at the Canadian Tourism Commission, it had a four-year tourism strategy which is only now entering its final phase. In her words, “First, paint enticing [...]

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How much is tourism worth?

November 9, 2010

Tweet Canada is now ranked as the No. 1 country brand in the world by FutureBrand. Pretty awesome achievement, when you reflect that Canada was ranked 12th in 2006. It is said that cities like Paris & Rome are visited at some point by most people who travel, but that Canadian cities are a little [...]

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