competitive threat

How do you market to people who hate your product?

July 18, 2011

Tweet Marketing a product is tough when it is hated so much that people start a political party to ban it. “Anti-PowerPoint party in Switzerland tries to ban software” according to the Huffington Post although, as it points out, the party is actually a front for someone wanting to sell his book on PowerPoint. It [...]

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Drug pushers in the corporate world

June 7, 2011

Tweet When your market is controlled by regulators it is worth paying attention to what they are doing. Canadians pay $22bn on pharmaceutical drugs every year, which is a significant part of our health care budget. This expense can be reduced by buying generic alternatives to the high-priced, brand-name drugs. The introduction of these generic [...]

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Roll-up-the-rim-to-win-sweet-profits-at-Tim-Hortons

February 24, 2011

Tweet There is a bit of marketing magic about the Tim Hortons Roll-Up-The-Rim-To-Win contest. The competition is now in its 25th year and continues to bankroll the company to great success. In 1986, the top prize was a snack pack of Timbits! These days the top prize is a car, 40 of them. Despite a [...]

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Marketing strategy: Does Kodachrome define failure?

January 4, 2011

Tweet It’s tempting to look at the death of Kodak’s Kodachrome as a failure of a corporate marketing department. Perhaps someone forgot to conduct a full marketing audit? Or never wrote a marketing strategy? Or never considered the competitive threats? In actual fact I think the product was a huge success. Kodachrome, the first commercially [...]

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