Tweet 66% of Ottawa residents did not use the full amount of the Christmas gift cards they received last year. This is a bonanza for local stores – you get paid up-front for merchandise, which is never collected. Fantastic cash flow, but is this great marketing? Is this about business development? It’s like seeing someone [...]
What Matters in Marketing
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How do you market something to people who’ve already got one?
How do you market if you’re on strike?
How do you market to people who think your store is frustrating?