influencing behaviours

How to build gaming in to your marketing

March 23, 2011

Gaming on web sites is about engagement. It is not about visitors playing games, collecting points and leaving. Gaming is a strategic investment in entertaining people in your target market, getting them engaged in your brand and motivated. You want “gamers” to keep returning, to buy in to your brand positioning and to buy your [...]

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Why gaming matters to marketing

November 18, 2010

This is the “decade of gaming” according to Seth Priebatsch, chief ninja at Scvngr. My youngest son certainly agrees with this, but there is a wider implication than just sitting in front of the plasma screen. Seth suggests that if the last decade was about building the social framework of connections (which is now in [...]

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Where do squirrels get their nuts?

October 8, 2010

Squirrels are very selective about their choice of nuts, apparently. An interesting study found that female squirrels always chose to live next to the food, whereas male squirrels just figured they needed to live next to females. So that means any target marketing by a squirrel food company would have to be directed at the [...]

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