Tweet What is the strategy for marketing a country? You’re not selling hotel nights, or airline tickets, or destination packages. You are encouraging people to spend their vacation dollars on your country, rather than another one. I think there are five key marketing strategies to successfully promote a country. Define your target markets. The world’s [...]
What Matters in Marketing
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How do you market something to people who’ve already got one?
How do you market if you’re on strike?
How do you market to people who think your store is frustrating?