I took a call from my internet service provider last week inviting me to bundle various services with them (Internet + Phone + TV). It was a distant voice from a distant land. When I explained that my TV service was with a cable company and that I had no wish to change, he hung [...]
What Matters in Marketing
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How do you market something to people who’ve already got one?
How do you market if you’re on strike?
How do you market to people who think your store is frustrating?