market research

Shining light on the market

May 26, 2011

Tweet Market research helps illuminate the market so that marketing can do its job. 1 in 5 Canadian households don’t have access to the internet. In this day and age, when online access is considered almost a constitutional right, we should be complaining to government and the big carriers that they should invest heavily in [...]

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Wearing the Marketing pearls

May 17, 2011

Tweet How to find out what the competition is doing? What do clients think? What does the market want? All great questions. Market research surveys can answer a lot of them but sometimes you need to take a longer, deeper look at market dynamics. Marketing Deep Diving is about uncovering core issues through the lens [...]

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Pearl Fishing In Marketing

May 12, 2011

Tweet Once upon a time, pearl divers would go as deep as 100 feet in search of a single pearl. Nowadays the art and danger of pearl fishing has been largely replaced by pearl farms. Marketing Deep Diving is about finding pearls of wisdom by conducting deep conversations with clients and prospects. It goes deeper [...]

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Why Organizations Need To Go Marketing Deep Diving

May 10, 2011

Tweet What do clients think? What do clients want? How competitive is the organization? Marketing Deep Diving is about uncovering core issues through the lens of lengthy, targeted, loosely structured, one-on-one interviews with clients and prospects that take the organization deeper than marketing slogans. It’s about finding pearls of wisdom. This is the first of [...]

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What if you could do almost instant market research?

April 5, 2011

Tweet Market research for new product development has a problem. How do you establish if there is market demand for your new product? Typically, you put the product in front of your target markets, ask them what they think and prepare your strategic marketing plan accordingly. But it’s a slow process and open to error. [...]

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Marketing research does not need to be perfect

March 9, 2011

Tweet Google publishes maps of influenza outbreaks, based on how many people are searching for words like flu. It’s an interesting way to do marketing research and becoming increasingly common. The reearch is almost instant; it’s reasonably accurate (Google claims 90%); and it’s automatic. The alternative is to wait for national health bodies to tally [...]

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