market segmentation

The two common errors in market segmentation

January 18, 2011

Tweet Market segmentation is one of the basic building blocks of market development. Not only do you have to understand the precise needs of the market but also, if the market is sizeable, you need to be able to segment it in to sub-groups with similar characteristics. Never assume your market is like you. Just [...]

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Why bees matter to marketing

December 15, 2010

Tweet Bees see things we can’t see. New research on bees tells us that they use ultra-violet receptors to see colours that are not visible to humans which appear like “landing strips” so that the bees know exactly where to get nectar. Biologists are using this info to determine the lights they need in glass [...]

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