marketing clarity

What if you could do almost instant market research?

April 5, 2011

Tweet Market research for new product development has a problem. How do you establish if there is market demand for your new product? Typically, you put the product in front of your target markets, ask them what they think and prepare your strategic marketing plan accordingly. But it’s a slow process and open to error. [...]

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Marketing research does not need to be perfect

March 9, 2011

Tweet Google publishes maps of influenza outbreaks, based on how many people are searching for words like flu. It’s an interesting way to do marketing research and becoming increasingly common. The reearch is almost instant; it’s reasonably accurate (Google claims 90%); and it’s automatic. The alternative is to wait for national health bodies to tally [...]

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Marketing the government’s economic action plan

March 1, 2011

Tweet The marketing communication of the Canadian government’s Economic Action Plan (EAP) has come under scrutiny. Consider these comments in a recent article: EAP marketing … designed to enforce “a single, consistent brand … across all departments and agencies” Television ad campaigns direct viewers to the website, as do newspaper and radio ads The 8,500-plus [...]

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The difference between knowing stuff and being able to communicate it

November 23, 2010

Tweet There’s a great article on the BBC web site about diagrams that changed the world. It shows how complex ideas have been explained through pictures that transformed the way people looked at things. From Copernicus’ diagram that visually put the sun at the centre of the universe – a revolutionary idea at the time, [...]

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