marketing consultant

Using software should be child’s play

February 10, 2011

Tweet As a marketing consultant, strategic marketing reports and documents are a large part of my day. I was creating a Word document for a client recently and I struggled with a nuance in the Headers and Footers functionality. I finally gave in and decided to read the online instructions. Pressing deadlines have a way [...]

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Top 5 reasons not to use a marketing consultant

December 2, 2010

Tweet In an earlier post I looked at the top five reasons to use a marketing consultant. This post is five reasons why you should not engage with one. • You have spare marketing budget. It’s the end of the year and want to use it up, otherwise you won’t get as much next year. [...]

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Top 5 reasons to use a marketing consultant

November 30, 2010

Tweet I have been a self-employed marketing consultant in Ottawa for more than 8 years and I have come to understand many of the do’s and don’ts of the consultant/client relationship. It starts with a clear understanding about the engagement and ends with an invoice. My top 5 reasons to use a consultant: •    You [...]

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The sad state of marketing

November 4, 2010

Tweet Oh dear, oh dear. Another article on the sad state of marketing. Rick Spence of the Financial Post reports that a Toronto based company, Mezzanine Group, is running a competition to offer a year’s worth of marketing to a company. He says that the company is fed up with people buying strategic marketing services [...]

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