marketing mistakes

When renaming an iconic brand is a mistake

February 8, 2011

When is renaming an iconic Ottawa brand a mistake? When the brand is The Bear radio station. Two years ago, in December 2008, 106.9FM The Bear decided to take on the mantle of Virgin Radio, after 14 years of rock. The new owners, Astral Radio, were looking for a way to announce a fresh style [...]

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“Happy Remembrance Day” (sic)

November 10, 2010

Today’s electronic newsletter from SOHO Business Group is titled “Happy Remembrance Day”. I did not pay it any attention until an hour later when I got an apologetic email from SOHO explaining that they had not meant to be disrespectful. I guess someone had unthinkingly thrown an inappropriate headline together and pressed the Send button. [...]

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