marketing plan

How do you market if you’re on strike?

July 21, 2011

Tweet It’s tough to build a marketing strategy when you go on strike – just ask Canada Post. At a time when fewer people use postal services and almost no-one I know writes a letter, going on strike does nothing for the marketing department’s joy of being at work. It must be tough to market [...]

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Is your online brand being hurt by your offline performance?

January 11, 2011

Tweet What happens to the value of a strong market brand when it’s thrown on your doorstep and moved, unopened, to the recycling bin? I can’t be alone in never opening a Yellow Pages print directory these days. A long time ago, Yellow Pages was to print what Google is to the internet today. It’s [...]

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