meetings

Marketing is more than strategy; it’s about emotional connections.

February 1, 2011

Creating an effective marketing strategy was what drove me early in my marketing career. Marketing was a science that could be calibrated and measured. Years ago, when I was 100% focused on marketing metrics, I had to go to an event in Ottawa to pick up a corporate award. Four of us went on behalf [...]

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Top 5 reasons not to use a marketing consultant

December 2, 2010

In an earlier post I looked at the top five reasons to use a marketing consultant. This post is five reasons why you should not engage with one. • You have spare marketing budget. It’s the end of the year and want to use it up, otherwise you won’t get as much next year. Ah, [...]

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Ever been to a meeting and wondered why you bothered?

November 25, 2010

I know I have attended too many pointless meetings. Strategic marketing meetings with no structure. Meetings where no decisions are made. Meetings with no accountability for any actions. Marketing & communications meetings that overrun, by hours. I attended the Canadian Chamber of Commerce AGM this fall at the Hilton Lac-Leamy in Gatineau. About 6 hours [...]

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