I was reading an interesting blog post published by the Stratford Managers this morning titled, “Doing Business in China? How’s Your Guanxi?”. Well my understanding of Guanxi is better now that I have read the blog, but my Mandarin is non-existent. It reminded me of a recent experience when I spoke to a group of [...]
What Matters in Marketing
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How do you market something to people who’ve already got one?
How do you market if you’re on strike?
How do you market to people who think your store is frustrating?