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How to market the Olympics

December 8, 2010

Tweet Canada’s success at marketing the 2010 winter Olympics came from considering the event as a platform from which to market the whole of Canada. According to Michele McKenzie, CEO at the Canadian Tourism Commission, it had a four-year tourism strategy which is only now entering its final phase. In her words, “First, paint enticing [...]

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How much is tourism worth?

November 9, 2010

Tweet Canada is now ranked as the No. 1 country brand in the world by FutureBrand. Pretty awesome achievement, when you reflect that Canada was ranked 12th in 2006. It is said that cities like Paris & Rome are visited at some point by most people who travel, but that Canadian cities are a little [...]

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