Rideau Canal

5 reasons why the new Ottawa Convention Centre is a game changer

April 26, 2011

If your job is to write a marketing strategy for a City you need something shiny. Something to attract eyeballs. With the new Convention Centre, Ottawa has a brand new shiny object to take to market. These are the top 5 reasons why it’s a game changer for Ottawa. Architectural beauty. It’s a stunning new [...]

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How can strategic marketing help a city like Ottawa?

January 25, 2011

Nobody owns the branding of Ottawa but, as the new Ottawa Convention Centre takes shape along the Rideau Canal, it’s clear that its brand is about to take a major ratings boost. Cities are like organizational brands; people need reasons to take notice. If you were tasked with writing a strategic marketing plan for a [...]

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Is marketing possible when it’s -30?

January 24, 2011

As we enjoy a cold snap in Ottawa, I was wondering why marketing is so difficult when it’s -30. After all, how many of the world’s greatest brands were developed in places where it regularly gets to -30? Hmm, that’s what I thought too. Effective marketing is challenging enough without it being so cold it [...]

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