social media

How do you market something to people who’ve already got one?

July 22, 2011

Tweet I am a bit of a laggard when it comes to the adoption of new social media. My business has a website and I blog, when I have time. I tweet, but probably not as often as I should. My business has a Facebook page, and so do I, but I don’t use them [...]

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Even lawyers need a social media policy

March 29, 2011

Tweet Marketing communication, in the form of social media, is coming to a law firm near you. The Lawyers Weekly reports that young, up & coming lawyers, fresh to the Bar, are taking advantage of social media, at the expense of old school firms. Young lawyers are used to social networking through Twitter, Facebook and [...]

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Marketing Strategy for retail: How to find and keep shoppers.

February 15, 2011

Tweet The marketing communication plan for retail has long been a mix of advertising and in-store promotions. As someone who has worked in retail, I know the most frustrating part is waiting for someone to walk through the door. You can’t sell anything in an empty store. So, the report in the Ottawa Citizen of [...]

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Top 5 reasons to use a marketing consultant

November 30, 2010

Tweet I have been a self-employed marketing consultant in Ottawa for more than 8 years and I have come to understand many of the do’s and don’ts of the consultant/client relationship. It starts with a clear understanding about the engagement and ends with an invoice. My top 5 reasons to use a consultant: •    You [...]

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“Google owns your reputation”

September 30, 2010

Tweet This was a comment made by Hill & Knowlton’s David Jones at the Social Media Breakfast in Ottawa. His point was that potential clients and employees use Google to learn more about your organization. They not only find your shiny new web site and thoughtful corporate blog, but also they find all the derogatory [...]

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