timeliness

Riding the wave to marketing success

February 17, 2011

To be successful in market development you need to catch a wave. It’s not enough to have a great marketing strategy or a marketing communications plan. You need to be in the right place at the right time and be prepared to move fast. I like the move by HTC to introduce one-touch access to [...]

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When does marketing communication go out-of-date?

January 6, 2011

Well if the marketing communications are related to urgent matters, they can have a pretty short shelf life. A 147 year old American Civil War message was just extracted from a bottle and deciphered for the first time – a wee bit too late. Not that the message to General Pemberton, “You can expect no [...]

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