understanding customers

How to build gaming in to your marketing

March 23, 2011

Tweet Gaming on web sites is about engagement. It is not about visitors playing games, collecting points and leaving. Gaming is a strategic investment in entertaining people in your target market, getting them engaged in your brand and motivated. You want “gamers” to keep returning, to buy in to your brand positioning and to buy [...]

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Why bees matter to marketing

December 15, 2010

Tweet Bees see things we can’t see. New research on bees tells us that they use ultra-violet receptors to see colours that are not visible to humans which appear like “landing strips” so that the bees know exactly where to get nectar. Biologists are using this info to determine the lights they need in glass [...]

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Why gaming matters to marketing

November 18, 2010

Tweet This is the “decade of gaming” according to Seth Priebatsch, chief ninja at Scvngr. My youngest son certainly agrees with this, but there is a wider implication than just sitting in front of the plasma screen. Seth suggests that if the last decade was about building the social framework of connections (which is now [...]

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Hoon driver caught by police

October 28, 2010

Tweet Ron Wiens of Totem Hill was speaking at an event the other day about the value of translating marketing communication materials in to the language of the target market. He was talking about the broad subtle differences between doing business in Canada and the UK. We think we speak the same language but we [...]

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What can a colonoscopy teach us about marketing?

September 17, 2010

Tweet Daniel Kahneman uses the example of research conducted on people having a colonoscopy when he talks about the cognitive difference between the “experiencing self” and the “remembering self”. Patients were asked to report on how much pain they were experiencing through the procedure, as it happened. Then, much later, they were asked how much [...]

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