value proposition

I love my Blackberry Bold, but…

March 3, 2011

Tweet A short marketing message appeared on my Blackberry the other day asking if I wanted to upgrade the software on my Smartphone. This is normal. I do it all the time. I clicked on the link and it went off and did its thing. I did not pay it any attention until I went [...]

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Canada Post misses a marketing opportunity

February 22, 2011

Tweet Marketing needs to drive organizations to look at more than just marketing strategy and promotion. It needs to get employees thinking about the entire customer experience. We sent an urgent package via Canada Post from Ottawa recently. Unfortunately, the package did not arrive anything close to its promised delivery time so we asked for [...]

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When do you need a marketing audit?

January 13, 2011

Tweet We were seduced by the marketing of the Old Trolley Company in Washington last summer and decided to take a trolley bus tour of the city. The brochure said you could buy a ticket anywhere so I found a salesperson by a bus stop and asked to pay with a credit card. But his [...]

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